Keywords are the terms that people use to search for information online. By optimizing your website for relevant keywords, you can increase the chances of your site appearing in Google’s search results. To do this, you’ll need to conduct keyword research to identify the terms that your target audience is using to search for information in your niche. Then, you can optimize your website’s content, title tags, and meta descriptions to include those keywords.
Google values high-quality, relevant content that provides value to users. To improve your website’s ranking in Google, you’ll need to create content that is informative, engaging, and well-researched. This can include blog posts, articles, videos, infographics, and other types of content that your target audience is likely to find useful.